About Fluke Promotions — Measurement & Testing Equipment Specialists

Our Mission

Measurement You Can Rely On

Fluke Promotions was founded on the conviction that the professionals who maintain, install, and diagnose electrical and industrial systems deserve access to accurate, well-specified measurement instruments alongside clear, factual information to guide their selection decisions.

Measurement tools are not abstract technical products — they are working instruments used in demanding environments where accuracy, safety, and reliability have direct practical consequences. A miscalibrated meter or an incorrectly specified instrument does not just produce wrong numbers; it produces wrong decisions. Our work is built around that understanding.

We work with electrical contractors, industrial maintenance teams, facility managers, and technical professionals across the Netherlands and internationally, providing guidance on instrument selection, technical specifications, and application suitability.

What We Stand For

Technical Philosophy & Values

Accuracy Over Claims

We present specifications factually and describe limitations honestly. Measurement equipment should be selected on the basis of what it actually measures, not marketing descriptions of what it might achieve in ideal conditions.

Safety as a Foundation

Safety ratings and safe operating practices are not supplementary information — they are the starting point of any instrument selection. We consistently lead with safety specifications before discussing performance characteristics.

Education Alongside Products

Instruments are most effective when the people using them understand the measurement principles involved. Our articles and technical resources aim to build genuine understanding, not just product familiarity.

Appropriate Specification

Not every application needs the highest-specification instrument. We help customers identify what level of accuracy, safety rating, and capability their specific application actually requires — without overselling capabilities that won't be needed or used.

Straightforward Communication

Technical communication should be precise, clear, and free of the kind of exaggerated claims that make professionals distrust product information. We write and speak about instruments in the same way we would want instrument information presented to us.

Long-Term Perspective

Good measurement instruments represent an investment in reliable operation over time. We take a long-term view of instrument selection, considering calibration support, accessory availability, and the durability requirements of the intended working environment.

Our History

Company Timeline

2009

Founded in Eindhoven

Fluke Promotions established at the Brainport Industries Campus, initially focusing on the Netherlands industrial sector with a catalogue of precision measurement instruments for maintenance and calibration applications.

2012

Thermal Imaging Range Added

Expanding beyond electrical measurement instruments, the thermal imaging category was introduced in response to growing demand from predictive maintenance programmes across manufacturing and facilities management sectors.

2015

Technical Training Programme Launched

A structured technical training curriculum covering multimeter selection, thermography basics, and electrical installation testing was developed to support customers in getting maximum value from their instruments.

2019

International Market Development

Operations expanded to serve customers across Europe and international B2B markets, building on the technical reputation developed through the Netherlands customer base.

2023

Digital Knowledge Platform

Launch of the expanded technical article library and interactive product selection tools, making detailed instrument specification guidance available to professionals at any point in their selection process.

Where We Are

Eindhoven, Netherlands

Fluke Promotions is located at the Brainport Industries Campus in Eindhoven — a collaborative industrial environment that houses engineering firms, manufacturing companies, and technical service providers across multiple sectors.

The Brainport region has one of the highest concentrations of technology and engineering companies in the Netherlands, and it is a fitting home for a business built around technical measurement instruments and the professionals who use them.

Brainport Industries Campus, Cluster 1, 5657 BX Eindhoven, NL

01-603-256-613

[email protected]

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